The Art of the Sale–It’s a “No-Brainer”

Jeffrey Gitomer has said it well, "Nobody likes to be sold, but everybody loves to buy." Now, that's a paraphrase, I think. But it's the truth. And, it's what I try and keep front and center. It can be tough in my business because the expectation for many folks that walk into a dealership is that there will be┬áconfrontation, exploitation and stress, and that the only thing the salesperson wants is to sell that vehicle that's been on the lot forever. They do want to sell that aging vehicle, but any salesperson worth their weight in gold sand knows that you must give the customer what they want. And, that's…
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